Samsung makes some of the most beautiful TV's on the market today. The picture quality still remains a major selling point for the high end UN series TV's. The design and appearance have curb appeal which most other brands still follow rather than lead. A good example was the rose colored bezels Samsung unveiled with the 2008-09 series models. Lg followed up with similar styles but was behind for many years. Lg has caught up some but Samsung in my opinion is still the overall