This is a first for me to come across a product that has been re imagined into a Luxury product. These guys claim to fame is to keep your beer cold for a week. Wow is that cool and for any of us who have spent some time out in the woods know how important it is to keep food or liquids cold. This Brand has been around since 2006 and are creating new products that enhance their brand such as premium bottle openers. Now it is very difficult for me to pay for an item that is ten times the cost of the same product you can get in a Department or Discount store for $30.00. But I would consider paying for this product based on its promise. If you are out on the water or deep in the forest this could really save you if you know what I mean. The Cooler is very heavy especially when loaded and awkward to carry. The warranty is five years but technically should last a lifetime. Kudos to these brothers for building a $450 million business based on an ordinary product. This is an item like most luxury items that we would take in for a pawn or buy it.

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