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The History of Rolex

The history of Rolex is a fascinating journey of innovation, precision, and luxury that spans over a century. Here's a brief overview of Rolex's history:

  1. Foundation (1905): Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. Initially, the company was known as "Wilsdorf & Davis." They began by importing Swiss watch movements and placing them in high-quality watch cases.

  2. Rolex Name (1908): In 1908, the company's name was officially changed to Rolex, as it was easy to pronounce in multiple languages and memorable.

  3. Swiss Manufacturing (1919): Wilsdorf moved the company to Geneva, Switzerland, in 1919, which is where Rolex's headquarters and manufacturing facilities remain today. This move allowed Rolex to be recognized as a Swiss watch manufacturer.

  4. Waterproof Oyster Case (1926): In 1926, Rolex introduced the Oyster case, the world's first waterproof wristwatch case. This innovation revolutionized the watch industry and made Rolex famous for its durability and reliability.

  5. Perpetual Rotor (1931): Rolex introduced the Perpetual self-winding rotor in 1931. This invention is the basis for modern automatic movements, allowing the watch to be wound by the natural motion of the wearer's wrist.

  6. Explorer and Oyster Perpetual (1953): Rolex introduced the Explorer, a watch designed for adventurers and climbers, in 1953. The same year, they also released the Oyster Perpetual Submariner, the first waterproof watch to have a depth rating of 100 meters, later increased to 200 meters.

  7. GMT-Master (1955): The GMT-Master was introduced in 1955, developed in collaboration with Pan American World Airways (Pan Am) to help pilots track multiple time zones. It became a favorite among travelers and professionals.

  8. Day-Date (1956): The Rolex Day-Date, also known as the "President" due to its association with numerous U.S. Presidents, was introduced in 1956. It was the first watch to display both the day of the week and the date in full.

  9. Daytona (1963): The Rolex Cosmograph Daytona was introduced in 1963, specifically designed for motorsport enthusiasts and racing drivers. It has become an iconic timepiece in the Rolex collection.

  10. Quartz Crisis (1970s): During the Quartz Crisis of the 1970s, Rolex continued to focus on high-quality mechanical watches while other watchmakers adopted quartz technology. This strategy helped maintain Rolex's reputation for precision and craftsmanship.

  11. Modern Era: Rolex has continued to innovate with new models, materials, and movements. They have introduced watches like the Sea-Dweller, Yacht-Master, and more. The company is known for its stringent quality control and in-house manufacturing of most components.

  12. Philanthropy: Rolex is also known for its philanthropic efforts, supporting various fields such as sports, arts, exploration, and the environment.

Today, Rolex is one of the most renowned luxury watch manufacturers in the world, known for its timeless designs, precision, and commitment to quality. The brand's iconic models, such as the Submariner, Datejust, and Daytona, are highly sought after by collectors and enthusiasts.

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